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Bikini season may be here again, but it's not all fun and games: some women dread the prospect of revealing all in a skimpy two-piece, especially if they're worried about cellulite.

Inspiring confidence

But this summer, Dove has come to the aid of women in Europe seeking the real beauty of firm, smooth curves. The brand has launched an upgraded range of firming products and created a complete confidence-boosting programme called 'Perfect Curves'.

The programme, put together by lifestyle and fitness coach Diane Hochgräfe , tackles curves from every angle – providing tips on nutrition, massage, exercise, making the most of the Dove's firming products and, finally, boosting a positive self-image from within.

All round care

Did you know, for instance, that protein foods, such as poultry or lentils, help the body produce collagen and elastin, which are essential in creating smooth, firm curves? Or that massaging curves with light, circular movements helps nourish them with oxygen and essential nutrients? The programme even allows you to download a song called 'Perfect Curves', in case you need an extra energy boost while working through your curve-firming exercise routine.

There's no doubt that women have been inspired by Dove's holistic, expert approach to body awareness and confidence. Sales of the firming range itself, including a new premium Intensive Firming Serum, have hit new highs. The ad campaign is helping too, revolving around the eye-catching theme of three giant green balls, which symbolise the range's ability to deliver firmness, elasticity and smoothness.